Book Review: The Complete Guide to Successful Event Planning by Shannon Kilkenny

Conducting a successful event is vital for any business or any individual party. If you are an event planner, good planning will ultimately lead to the growth of your business. Shannon Kilenny's book 'The Complete Guide to Successful Event,' is written in simple and easy to understand language and you can learn the tricks of the trade, of planning and conducting a successful event, reading the book.  

Since most of the tips come from Shannon's experiences at work and those of her colleague's, you can expect expert opinion on how to plan, manage and increase the success of hosting events. This book is suitable for anyone who wants to host an event on his/her own or is looking for an event-planning career.

The book begins with deciding on the kind of people who would participate in your event, the importance of choosing the right event site, charting expenses, planning the event in a green environment, selecting the speakers, to arranging food and sending thank you notes, post the event. The tips provided can be used for business, educational or social events.

Shannon Kilkenny gives sufficient case studies to explain how and where you can conduct events, find the flaws and suggest solution to make the event a great success. Budget creation is an important aspect and with proper planning, you can come up
with cost-effective solutions. She has given money saving tips, wherever possible.

She tells you the ambience and the room set up is vital, so as it to serve the food for your guests. The Internet being today's route to success for any successful business, Shannon Kilkenny tells you how you can market and promote your event through the Internet. Also, it is essential to have Internet access during business events. Further, the book will give details on how you should go about providing security for your high-profile guests. Even if you are new to event planning, this step-by-step guide will help you to carry out your responsibilities as an event planner with ease. If you are a professional too, you are certain to find tips on how you can conduct an event in a better manner.  

Shannon Kilkenny, in her book, also gives comprehensive checklist ideas for event planning. The resources section is filled with useful information related to event planning.

The CD, is packed with useful information, that gives additional information and support for planning an event. The CD sample agreement forms for speakers, questions for planning session, which will enable you to focus on your event planning from the start, tips on where you can find jobs as an event planner and more.

Published by Indra Publishing House, the book, a valuable asset to conduct a perfect event is priced at Rs.395/- (This price is applicable for sale only in the Indian Subcontinent).

(PS: This book review was originally posted at http://resmi-jaimon.blogspot.com). 

The foreign edition is priced at Rs.1942!  So, you save a lot, if you are an Indian and buy the product from India.

To Buy the Indian edition, at a discounted price, check out




If you are looking for a foreign edition, buy